Telecommunications - Fine-Tuned Market Segmentation and Target Marketing
A major wireless company contacted Summit Horizons to assist in implementing a data warehousing and mining solution for their marketing efforts. A decision support model was created, effectively utilizing a generic campaign customizable for specific store openings. Summit Horizons’ predictive models for fine-tuned marketing led to 20% reduction in marketing costs as well as across-the-board improvements in the corporation’s segmentation models and enhancements in process management.
Financial Services - Mitigating Fraud
To manage its exposure, a major financial services company needed to implement a fraud detection solution to identify unauthorized trading. With Summit Horizons’ help, a fraud detection framework was established, thus mitigating potential risk in the millions of dollars.
The solution included implementation of an analytics engine, case management, customized dashboards, investigation tools and a database of fraud predictors.
Today, this system monitors the trading activity of hundreds of the firm’s employees.
Financial Services - Insight into Business Efficiency and Asset Management
To better understand its business, a major financial services company needed to implement a data warehousing solution to improve business efficiency, streamline processes, and protect business assets. With Summit Horizons’ help, various CRM, database marketing, content management, and reporting solutions were developed and implemented.
Today, more than 3,300 staff throughout the organization continue to use the system we developed.
Telecommunications - Multivariate Problems: Clarifying Analyses and Solutions
In today’s world, traditional telephone companies compete with cable and Voice Over Internet Protocol (VOIP) providers for the telecommunications triple play of data, video, and voice services. This battle for market share comes down to understanding the market, its emerging technologies and technology-driven cultures and ultimately how to entrepreneur new programs in it.
Tasked by one company to produce a dynamic simulation model to describe the new market in predictive terms, Summit Horizons produced a friendly, graphical interface and data solution for the executives allowing them to generate market "what if" scenarios complete with the effects of changing variables on market trends and market share. The application has become an integral part of the company's business strategy development.
Telecommunications - Data, Details, Earnings, Opportunities, and Growth
Summit Horizons’ analytics provided strategic insight and business justification for a leading telecommunications firm to launch a business-to-business component producing a key differentiator for the company in securing Fortune 500 business and revenues in excess of $300 million. The analytics included information on customer segmentation, attrition management, and up-sell/cross-sell analysis.
Automotive – Dynamic Feature & Pricing Model
The automotive industry is a mature, commodity industry. Structuring financing related to add-on feature packages is a major success factor.
Summit Horizons was tasked by the leading Japanese automotive firm to produce a dynamic simulation model to determine the optimal component for each add-on package and the subsequent pricing. Summit Horizons produced a graphic interface and data solution for the executives allowing them to generate market "what if" feature/pricing scenarios complete with the effects of changing variables on market trends and market share. The application remains an integral part of the company's business strategy development and pricing strategy.
Financial Services – Management Consulting: Retail Investment Training & E-Learning
Summit Horizons in partnership with an e-learning vendor delivered a sophisticated capital markets training program comprised of both e-learning and classroom training for an Eastern European market of a major global financial services firm. This first of its kind in-market program provided training, continuing education and train-the-trainer programs for Management, Branch Management, Investment Consultants, Private Bankers and Personal Bankers. The education is a strategic differentiator for this bank among its competitors in Eastern Europe and a step towards building out a more robust investment product offering.