Business Intelligence
Summit Horizons provides analytic models, both predictive and descriptive, along with data mining/warehousing services, answering questions about customer behavior and helping clients obtain the most from marketing dollars, enter and owning new markets with a targeted strategy, drive sales force productivity, create supply chain efficiencies and reduce risk…….all of which drives profit to the bottom line.
Our econometric and statistical models provide insight into business drivers and market success factors leading to business efficiencies and to linking strategic plans with key performance indicators. Summit Horizons has developed methodologies in:
 Market Research
Summit Horizons enables clients to identify market opportunities, trends and success factors. Clients have used this product and marketing insight for profit center development and to build solid brands. Our solutions have helped clients answer
questions such as:
• Who is most likely to respond to our marketing programs?
• How much should we spend on marketing for each customer segment?
• Where should we further expand distribution?
• What new markets should we enter?
• What distribution channels are the most profitable by product offering?
• What is the impact of a competitor's new product launch on our distribution?
• Does the current product offering meet the needs and demands of the market?
• Where do we need make adjustments to optimize margin?
Customer Relationship Management
Emphasizing loyalty and retention programs as well as product development through program expansion and service cross and up-selling, Summit Horizons has helped clients determine the following:
• What is the expected lifetime value of every customer account?
• What is the profile of our most valuable customer?
• Which customer demographic is most likely to respond to specific features and products?
• What are the characteristics of our customers who are likely to open a specific type account or upgrade to the next level?
• Which types of customers are most likely to cancel our service if we introduce fees?
• What is our household penetration, products/services per household?
• What is the profitability by customer segment?
Business Intelligence Technical Capabilities
Data Mining/Warehousing
Summit Horizons' strategic, technical, analytical and reporting services
Summit Horizons' effective software choices
Successful analysis procedures for your business
Analytical Methods for Business Success |
